Design Dept. by Fabio Estellita – Senior Brand & Digital Designer

DESIGN-DEPT.

THE WORK HUB OF FABIO ESTELLITA

I`m a Senior Brand & Digital Designer that build identities, systems, and digital experiences that help companies to solve meaningful problems through design.

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SELECTED WORKS

These projects taught me that design isn’t just about visuals — it’s about alignment.
When strategy, storytelling, and systems come together, companies move with more speed and confidence.

Unified GfK’s B2C panels across markets, a scalable design system used in global rollouts.

Visual transformation of a leading data company, a bold move to reflect its 360º approach to insights.

Reimagined a legacy brand into a human, digital-first identity that set the foundation for future GfK panels.

Visual transformation of a leading data company, a bold move to reflect its 360º approach to insights.

ABOUT ME

I’m Fabio Estellita, a Senior Brand Designer focused on visual systems, marketing websites, and scalable brand experiences for tech companies. I help teams turn complex products into clear identities and simple, usable digital experiences that are easy to maintain and grow over time.

I led for 7 years brand and digital work at Netquest | GfK (now NIQ), shaping rebrands, marketing platforms, and design systems used across Europe and LATAM. My work focused on modernizing brands and creating unified foundations that supported teams and business growth.

2006-Present

Netquest (GfK)/NIQ)

Head of UI Design and Creative Direction | Feb 2018 - Jul 2025 | Barcelona, Spain.

Crafting brand identities and digital systems used across global markets.

Sfy | Soft for You

UI Designer |
Feb 2015 – Feb 2018 | Barcelona, Spain

Designing brand identities, digital products and shaping user experiences across diverse industries.

CBA Design

Graphic Designer |
Dec 2014 – Feb 2015 | Barcelona, Spain

Developing packaging for international brands.

Macro Agency

Graphic Designer |
Mar 2009 – Mar 2014 | Rio de Janeiro, Brazil

Branding and digital design for retail and service companies.

Rio de Janeiro City Hall

Graphic Designer |
Feb 2006 – Jan 2009 | Rio de Janeiro, Brazil

Designing communication materials for public programs and services.

Nobrasso Agency

Junior Graphic Designer | Jul 2004 – Jan 2006 | Rio de Janeiro, Brazil

Creating visual identities and marketing materials for local brands.

" You bring an impeccable, positive, and optimistic attitude to everything you do, always committed and always going the extra mile. I truly admire your restless curiosity and your readiness to take on challenges and drive change. "

Nathalie Pozo

Marketing Manager at Netquestt

I`m currently open to full-time roles. If you liked what you saw, drop me a message.

Hit me up at fabioestellita@gmail.com and let's make some design magic happen!

DESIGN-DEPT.

Barcelona, Spain
Phone: +34 622 712 521
Email: fabioestellita@gmail.com
Linkedin: /in/fabioestellita/