Hello, I`m Fabio Estellita, I design the systems behind the brands people experience. For the past 15+ years, I’ve worked at the intersection of branding, product, and systems, helping companies connect what they say with what they build.

I’m a Brazilian senior brand designer based in Barcelona, working across brand and digital experiences since 2006. Over the years, my work has evolved from graphic design and packaging to leading global brand transformations and design systems in complex, multi-market environments. For the last seven years at Netquest (GfK / NIQ), I’ve led brand evolution across B2B and B2C platforms, aligning marketing, product, and technology around clear visual foundations that scale. I care about building systems that last — not just campaigns that look good. My approach is simple: bring clarity to complexity, connect brand and product, and help teams move faster without losing consistency or craft.

2006-Present 

Netquest (GfK)/NIQ)

Head of UI Design and Creative Direction

Feb 2018 - Jul 2025 | Barcelona, Spain

Crafting brand identities and digital systems used across global markets.

Sfy | Soft for You

UI Designer 

Feb 2015 – Feb 2018 | Barcelona, Spain

Designing brand identities, digital products and shaping user experiences across diverse industries.

CBA Graell

Graphic Designer

Dec 2014 – Feb 2015 | Barcelona, Spain

Developing packaging for international brands.

Macro Agency

Graphic Designer 

Mar 2009 – Mar 2014 | Rio de Janeiro, Brazil

Branding and digital design for retail and service companies.

Rio de Janeiro City Hall

Graphic Designer 

Feb 2006 – Jan 2009 | Rio de Janeiro, Brazil

Designing communication materials for public programs and services.

Nobrasso Agency

Junior Graphic Designer

Jul 2004 – Jan 2006 | Rio de Janeiro, Brazil

Creating visual identities and marketing materials for local brands.

I still have a lot to do, the goal is to find the right people and places to create awesome things.

AT WORK

I ask a lot of questions to understand the problem, the people, and the goals behind it. Then I turn ideas into clear visual identities, scalable systems, and interfaces that teams can actually use and users can trust.

IN LIFE

Brazilian, based in Barcelona. I love windsurfing & kitesurfing — because direction matters, but adapting to the wind matters more. That mindset shows up in my work too.

“Maximum involvement with the projects. Excellent resolution of the problems and the solutions that apply. He always goes further, he not only wants to solve problems but to change the mindset of the company, which makes it a very important value.”

Albert Turbina

31/07/2019

I`m currently open to full-time roles. If you liked what you saw, drop me a message.

Hit me up at fabioestellita@gmail.com and let's make some design magic happen!

DESIGN-DEPT.

Barcelona, Spain
Phone: +34 622 712 521
Email: fabioestellita@gmail.com
Linkedin: /in/fabioestellita/

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