Design Dept. by Fabio Estellita – Senior Brand and Digital Designer

I design the structures that take brand, product, and marketing from idea to scale.

Fabio Estellita | Senior Brand & Digital Designer

I work between strategy and craft. For seven years at Netquest, GfK and NIQ, I built three distinct brand identities and design systems from zero, across over 20 international markets. Before that, over a decade in graphic and digital design. I do my best work where brand, product, and marketing need to move together at speed, without losing coherence.

Selected Works

Brand Identity · Design Systems · B2B + B2C · Growth · 20+ markets

Brand and system work for companies navigating growth, complexity, and scale.

Netquest
Separating brand expression from product. Visit-to-form conversion doubled (0.21% to 0.44%), adopted across seven languages.

Nicequest
Rebranding a consumer panel used by millions across 20 countries. 82% identification with the new claim. Featured on Brand New.

One Panel
Unifying eight panel brands across eight markets into a single global design system. 75% post-launch satisfaction in first market migrated.

Netquest Inbound
Turning a brand narrative into a revenue engine. 1,676 SQLs delivered, twice the annual target, with 876 from owned channels alone.

Wakoopa
Restructuring a niche B2B site around two buyer journeys, For Panels and For Brands. Web traffic 3X in the first year post-rebrand.

After the systems shipped

Feedback from cross-functional teams and leadership partners.

I'm currently open to full-time opportunities across brand, product, and systems design.

If your company is navigating growth, scale, or fragmented experiences, I'd love to hear about it!

fabioestellita@gmail.com

DESIGN-DEPT.

Barcelona, Spain
Phone: +34 622 712 521
Email: fabioestellita@gmail.com
Linkedin: /in/fabioestellita/