Design Dept. by Fabio Estellita – Senior Brand and Digital Designer

Brand + ProductTeam builderMulti-marketHands-onAI-first

I design the structures that take brand, product, and marketing from idea to scale.

Fabio Estellita | Senior Brand & Digital Designer

I work between strategy and craft. For seven years at Netquest, GfK and NIQ, I built three distinct brand identities and design systems from zero. Before that, over a decade in graphic and digital design. I do my best work where brand, product, and marketing need to move together at speed, without losing coherence. My current work at Goatable is AI-first, including a product design system built with Claude.

Selected Works

Brand Identity · Design Systems · B2B + B2C · Growth · Europe + Latin America

Brand and system work for companies navigating growth, complexity, and scale.

Goatable
Brand and product design for an AI-powered CX platform, from brief to public debut in eight weeks

Netquest
Separating brand expression from product, and doubling conversion after the rebrand

Netquest Inbound
Turning a brand narrative into a revenue engine: 1,943 SQLs, twice the annual target

Nicequest
Rebranding a consumer panel across Latin America and Europe, featured on Brand New

One Panel
Eight panel brands, one global design system, and 85% rating the portal good or very good

Wakoopa
A B2B site built around two buyer journeys, with bounce rate down 10 points

(NEXT PROJECT)Could be yours.Let’s work together

Capabilities

Brand

Identity systems
Brand architecture
Verbal systems
Brand books
Multi-market rollout
Art direction
Campaign direction

Digital and product

Design systems
Tokens and components
UI
Information architecture
Accessibility reviews
Figma
Storybook
HubSpot CMS
Claude Code

Leadership

Hiring end to end
Five direct reports
Objectives and reviews
Design critique
Agency direction
PI planning
C-level stakeholders

After the systems shipped

Feedback from cross-functional teams and leadership partners.

He introduced us to the world of Design Systems, providing the governance and structure we needed to ensure our brand remained consistent and impactful across every touchpoint.

Michael SchmidDirector, Global Lead Panel Management
Worked with Fabio on One Panel

He doesn’t just deliver beautiful work; he provides the strategic guidance to move a company forward.

Michael SchmidDirector, Global Lead Panel Management
Worked with Fabio on One Panel

As Head of Design, Fabio brings a rare combination of creativity, curiosity, and attention to detail that elevates every project he touches.

Nathalie Pozo GegaufGlobal Communications Director at Bilendi
Fabio’s direct manager for over seven years

His ability to understand the essence of a brand and translate it into a compelling design language is remarkable.

Nathalie Pozo GegaufGlobal Communications Director at Bilendi
Fabio’s direct manager for over seven years

I'm currently open to full-time opportunities across brand, product, and systems design.

If you're building something that needs to hold together as it grows, I'd love to hear about it.

fabioestellita@gmail.com

DESIGN-DEPT.

Barcelona, Spain
Phone: +34 622 712 521
Email: fabioestellita@gmail.com
LinkedIn: /in/fabioestellita/