Design Dept. by Fabio Estellita – Senior Brand and Digital Designer

I design the structures that take brand, product, and marketing from idea to scale.

Fabio Estellita | Senior Brand & Digital Designer

I work between strategy and craft. For seven years at Netquest, GfK and NIQ, I built three distinct brand identities and design systems from zero, across Europe and the Americas. Before that, over a decade in graphic and digital design. I do my best work where brand, product, and marketing need to move together at speed, without losing coherence. My current work at Goatable is AI-first, including a product design system built with Claude.

Selected Works

Brand Identity · Design Systems · B2B + B2C · Growth · Europe + Americas

Brand and system work for companies navigating growth, complexity, and scale.

Goatable
Brand and product design for an AI-powered CX platform, from brief to public debut in eight weeks

Netquest
Separating brand expression from product, and doubling conversion after the rebrand

Nicequest
Rebranding a consumer panel across Europe and the Americas, featured on Brand New

One Panel
Eight panel brands, one global design system, and 75% user satisfaction

Netquest Inbound
Turning a brand narrative into a revenue engine: 1,676 SQLs, twice the annual target

Wakoopa
A B2B site built around two buyer journeys

After the systems shipped

Feedback from cross-functional teams and leadership partners.

I'm currently open to full-time opportunities across brand, product, and systems design.

If you're building something that needs to hold together as it grows, I'd love to hear about it.

fabioestellita@gmail.com

DESIGN-DEPT.

Barcelona, Spain
Phone: +34 622 712 521
Email: fabioestellita@gmail.com
LinkedIn: /in/fabioestellita/